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What is Hyaluronic Acid?

Jojoba Absolute Serum bottle
Hyaluronic acid is an acid that occurs naturally in the skin. It holds 1000 times its own weight in water and will naturally plump the skin. It helps to retain the skin's natural moisture by adjusting it's moisture absorption depending on the humidity in the air. It boosts hydration and elasticity and helps to maintain levels of collagen and elastin.

It can be found in the Jojoba Antioxidant and the Jojoba Absolute serums, and this is why they are so effective in combating the visible signs of the aging process.